ProWine Shanghai is a China's leading international trade fair for wines and spirits. It creates a platform both for international dealers and producers and for local suppliers to present themselves, establish contacts and get to know the Chinese market. ProWine Shanghai adds new highlights, develops trends and assumes a key role in the wine trade – optimum conditions to serve as a gateway to China, the world‘s number one growth market. Its focus at ProWine Shanghai is on quantity, quality and variety.

As the world bids farewell to a special and eventful 2023, ProWine Shanghai 2024 is set to return to the Shanghai New International Expo Center from November 12-14, 2024, the first time since the Covid-19 pandemic to reopen its doors to overseas exhibitors. As the leading trade fair for wines and spirits industry in Chinese Mainland, ProWine Shanghai has the important task of organising and presenting a top-notch industry event to all the long-awaited exhibitors, trade visitors and partners, for the continuous growth and progress of the sector.

Organizer
- Messe Düsseldorf (Shanghai) Co., Ltd
  Units 2902/2903, Sinar Mas Plaza, a wholly foreign investment subsidiary of Messe Düsseldorf GmbH, is committed to enlarge exhibition business scope and develop diversified cooperation relationships, as well as enhancing the influence of exhibitions.
- Messe Düsseldorf GmbH
  Messe Duesseldorf GmbH
  
  P.O.B. 10 10 06
  
  D-40001 Founded in 1947, Messe Düsseldorf is nowadays among the 10 trade fair organizers posting the highest turnover worldwide. 50 international trade fairs are organized by Messe Düsseldorf, among which 24 are world No.1 events. The 5 lines of business covered by Messe Düsseldorf are: Plant, machinery and other capital goods; Retail, skilled crafts and services; Medical systems and healthcare; Fashion and lifestyle and Leisure.
- China International Exhibitions Ltd
  China International Exhibitions (CIE) (formerly Hong Kong Exhibition Services Ltd.), is an organizer, manager and consultant for trade exhibitions. CIE is responsible for a full calendar of trade only exhibitions in Shanghai, Beijing and Mongolia. The company's first exhibition in China was in 1982 and has since organized over 70 exhibitions in Mainland China and Hong Kong. Our unrivalled experience of more than 20 years in the Chinese exhibition industry has equipped the company and staff with skills and contacts to organize 'Professionally Organized Exhibitions' for international companies in the Chinese market. Quality is the hallmark of CIE exhibitions: general organization, market leading exhibitors, buyers and the outstanding quality of our service to help companies market their products in the new and ever changing Chinese market.
Target groups
ProWine Shanghai is a trade fair only for trade visitors belonging to the listed sectors:
Retail
- Specialist shops for wine, sparkling wine, spirits
- Independent food retailing
- Affiliated food retailing
- Beverage warehouses
- Organic specialist shops/ organic supermarkets
- Duty-free shops
- Mail order companies
Wholesale and foreign trade
- Wholesale for wine, sparkling wine and spirits
- Import/ export
- Sales agents for wine, sparkling wine and spirits
- Gastronomy (restaurants, pubs, cafés, bars)
- Community catering, factory catering
- Systems catering
- Catering and party service
Hotel industry
- Hotels
- Hotel management schools and specialist academies
Manufacturing industry
- Viticulture
- Production
- Accessories (beverages)
Divers
- Specialized associations and institutions
- Specialist authors
Dates & Opening hours

12 - 14 November 2024
12 – 13 November: 10:00 am -6:00 pm
14 November: 10:00 am – 4:00 pm
Show venue & Hall plan

Show venue

Shanghai New International Expo Center (SNIEC)

Hall W4-W5

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