12-14 November 2025 | ProWine Shanghai

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VINULTRA, Acclaimed New Zealand Wine Estate, Announces Exclusive Category Attendance at Prowine China, 2017

November, 2017—Marlborough, New Zealand—VINULTRA, parent company for the Little Beauty and POUNAMU wine brands, is proud to announce its exclusive category attendance at Prowine China 2017. Pioneering company VINULTRA is the only New Zealand Wine Company with their own booth at this year’s event, located 4AC19.
 

Founded in 2002, grapes for the award-winning wines are sourced exclusively from the 100-acre, sustainably farmed vineyard estate located entirely in the Southern Valleys region of Marlborough, New Zealand. Eveline Fraser, former head winemaker for Cloudy Bay, crafts the wines.

 
 

The name Little Beauty reflects the keen sense of place and fierce love New Zealanders have for their little island nation, renowned for its beauty and spectacular scenery. Showcasing at Prowine from the Little Beauty range; flagship varietals Sauvignon Blanc and Pinot Noir. The Little Beauty wines are gastronomic and elegant in style and can be found in Michelin Star restaurants and Luxury Hotels worldwide. Recent accolades include 91 points Wine Spectator, 90 points Robert Parker’s Wine Advocate, Judges Selection Best New Zealand White TexSom USA, Best New Zealand Red Mundus Vini International Wine Awards.

Pounamu is the Maori name for a rare and cherished green stone, found only in the South Island of New Zealand, very near the 100% sustainably farmed estate vineyards where the grapes for POUNAMU wines are grown. The label features two varietal wines, Sauvignon Blanc and Pinot Noir. Recent awards for POUNAMU include 92 points from Wine Spectator and 90 points from Robert Parker’s Wine Advocate.

Fleur McCree, VINULTRA co-founder and managing partner stated, “China - in value - is New Zealand’s sixth largest export market so I am excited to be the only exclusive New Zealand offering at this year’s show. We invite you to discover these authentic and award-winning wines at our booth, 4AC19.”

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